How TLC partnered with Singtel across three lifestyle reward campaigns, keeping subscribers engaged monthly.
SINGTEL: ALWAYS-ON DINING & TRAVEL CAMPAIGNS
How TLC partnered with Singtel across three lifestyle reward campaigns, keeping subscribers engaged monthly.
SECTOR
Telecoms
CLIENT
Singtel
SOLUTION
Loyalty Programs
LOCATION
Singapore
SECTOR
Telecoms
CLIENT
Singtel
SOLUTION
Loyalty Programs
LOCATION
Singapore
THE CHALLENGE
As one of Singapore's leading telcos, Singtel wanted to be more than a connectivity provider. The goal: build a rewards ecosystem compelling enough to drive ongoing engagement among Red and Prestige Members, anchored in the lifestyle moments that matter most to their customers; great food, great travel, great value.
THE OPPORTUNITY
Singtel's strong subscriber base was already there. The untapped potential lay in deepening daily relevance to turn the app usage from a billing touchpoint into a lifestyle destination that customers actively return to.
WHY TLC
Ferrero partners with TLC for:
• Strategies a creative idea that aligned with their customer behavior
• Operate seamlessly across multiple international airports
• Deliver a globally redeemable reward with high perceived value • Make redemption easy for travelers anywhere in the world
TLC's global travel rewards platform allowed customers to book hotel stays easily across 1 million hotels globally, making the reward genuinely valueable
Singtel partners with TLC for:
Customer-first loyalty expertise
Curated, high-value perks redeemable instantly
Scalable reward programmes that grow with the brand
Lifestyle-led experiences that make every subscription feel worthwhile
THE CHALLENGE
As one of Singapore's leading telcos, Singtel wanted to be more than a connectivity provider. The goal: build a rewards ecosystem compelling enough to drive ongoing engagement among Red and Prestige Members, anchored in the lifestyle moments that matter most to their customers; great food, great travel, great value.
THE OPPORTUNITY
Singtel's strong subscriber base was already there. The untapped potential lay in deepening daily relevance to turn the app usage from a billing touchpoint into a lifestyle destination that customers actively return to.
WHY TLC
Singtel partners with TLC for:
Customer-first loyalty expertise
Curated, high-value perks redeemable instantly
Scalable reward programmes that grow with the brand
Lifestyle-led experiences that make every subscription feel worthwhile
THE APPROACH
From 2024, TLC curated a rotating portfolio of 1-for-1 F&B deals from 5 partners monthly, timed around cultural or seasonal trends, reflecting dining habits and lifestyle rhythms of Singtel's Singapore customer base. Strong engagement and redemption results led to Year 2 renewal, with the campaign running till March 2026.
Building on this momentum, TLC introduced a travel campaign, giving Prestige and Red Members varied access to curated hotel offers. The programmes were shaped around what our subscribers value; convenience, choices, and experiences worth returning to. Dining and travel give Singtel customers a genuinely spoilt-for-choice rewards experience.
THE APPROACH
From 2024, TLC curated a rotating portfolio of 1-for-1 F&B deals from 5 partners monthly, timed around cultural or seasonal trends, reflecting dining habits and lifestyle rhythms of Singtel's Singapore customer base. Strong engagement and redemption results led to Year 2 renewal, with the campaign running till March 2026.
Building on this momentum, TLC introduced a travel campaign, giving Prestige and Red Members varied access to curated hotel offers. The programmes were shaped around what our subscribers value; convenience, choices, and experiences worth returning to. Dining and travel give Singtel customers a genuinely spoilt-for-choice rewards experience.
PROVEN PERFORMANCE
The annual always-on campaigns resulted in repeated high engagements monthly:
PROVEN PERFORMANCE
The annual always-on campaigns resulted in repeated high engagements monthly:
+30%
Increase in mobile app activity
71%
Of customers made repeat hotel bookings
The campaign renewed followed strong subscribers appeal
+30%
Increase in mobile app activity
71%
Of customers made repeat hotel bookings
The campaign renewed followed strong subscribers appeal
By consistently refreshing rewards around seasonal moments and lifestyle, TLC ensures Singtel customers always have something worth coming back for, because understanding what they value is at the heart of what we do.
By consistently refreshing rewards around seasonal moments and lifestyle, TLC ensures Singtel customers always have something worth coming back for, because understanding what they value is at the heart of what we do.
HEAR DIRECTLY FROM THE CLIENT
“We had the pleasure of partnering with TLC for a year long campaign and thanks to their relationship and network of F&B outreach, the campaign helped contributed to a 30% growth in our monthly active users into the programme. We couldn’t be happier with the overall results and look forward to working with TLC again on future initiatives.”
- Singtel Brand Manager
HEAR DIRECTLY FROM THE CLIENT
“We had the pleasure of partnering with TLC for a year long campaign and thanks to their relationship and network of F&B outreach, the campaign helped contributed to a 30% growth in our monthly active users into the programme. We couldn’t be happier with the overall results and look forward to working with TLC again on future initiatives.”
